Industry Prediction
Does the business do what it says?

Don’t determine the industry based solely on what was typed.
The industry field is self-reported, and nobody verifies it. A restricted industry slips through priced as clean, or a good deal gets declined on a wrong label.
30–60 min
of ops time per file, including the ones you were never going to fund



Heron is quite easily number one in importance for our tech stack… Realistically, you are not going to be able to put together an educated view of someone’s account if you’re only doing open banking-based underwriting.
Capabilities
Before Heron, this is where the hours go
A sub lands. Someone opens it, keys the statements, retypes the application. By the time an underwriter sees the deal, the morning is gone.
Manual data entry
Hours a day typing information from PDFs and scanned documents into your systems.

Rework and compliance risk
Human mistakes in data extraction create compliance exposure and costly rework downstream.

Legacy OCR tools can’t compete
Handwriting, poor scans, stacked PDFs. The edge cases that defeat legacy tools are Heron’s daily intake.

The money says what the business really is
Heron assigns the NAICS code off the scrubbed statement, then checks it against your own restricted list. No application form required.


01
One bank statement
No ISO application needed. Heron can read the industry off the statement and the merchant name alone.
02
A NAICS code, not a label
Every result carries the code, a confidence score, and the reasoning behind it.
03
Decline before you pay
Decline dead files up front rather than paying to process a deal you were never going to fund.
Everything between the submission and the offer
Purpose-built AI trained on more small business finance than anyone else sees — built for the people making real decisions on real businesses.
One intake powers six products, all configured to your policies.
Turn the next one on when you need it.
No new system, no new login, no re-implementation.
ISO Application Scrubbing
Every sub read and classified on arrival, with the fields your kick-outs run on lifted straight off the form: state, time in business, revenue, entity type.
Industry Prediction
The NAICS code taken off the transactions rather than the application, and checked against your own restricted list.
Cashflow Analytics
Bank statement analysis that reads real repayment capacity, with every position tracked from funded to paid off.
Fraud Detection
Doctored statements and coordinated patterns caught across applicants, not just on the file in front of you.
Background Checks
SOS filings, TIN/EIN validation, court records and web presence, run on the owner and the business together, with the verdict decided by your policies rather than ours.
Credit Policy Decisioning
Your rules on every deal, the reason attached, and the outcome synced straight into your CRM.


