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Industry Prediction

Does the business do what it says?
Heron reads the actual bank transactions and tells you what the business actually does. Then checks it against your restricted list.

Predicted NAICS

513210

Classification

Software company

Restricted list

No match

Trusted by 200+ funders, brokers, and fintechs.
Powering underwriting for MCA, revenue-based financing, term loans, lines of credit, and SBA deals.
Don’t determine the industry based solely on what was typed.
The industry field is self-reported, and nobody verifies it. A restricted industry slips through priced as clean, or a good deal gets declined on a wrong label.
30–60 min
of ops time per file, including the ones you were never going to fund
APPLICATION FORM
INDUSTRY
Automotive parts
THE SAME BUSINESS, ON ITS STATEMENT
OPERATING ACCOUNT · ····4417
1 – 31 MAR
DATE
DESCRIPTION
AMOUNT
BALANCE
03/04
Nail supply wholesale
−1,840
18,240
03/07
Beauty POS settlement
+6,420
24,660
03/11
Acrylic and gel supplier
−960
23,700
03/15
Salon booth lease
−2,400
21,300
03/19
Beauty POS settlement
+5,180
26,480
03/22
Utility
−310
26,170
Industry mismatch
“

Heron is quite easily number one in importance for our tech stack. Realistically, you are not going to be able to put together an educated view of someone's account if you're only doing open banking-based underwriting.

Heron customer

The money says what the business really is
Heron assigns the NAICS code off the scrubbed statement, then checks it against your own restricted list. No application form required.
SCRUBBED STATEMENT
Nail supply
−1,840
Beauty POS
+6,420
Gel supplier
−960
Booth lease
−2,400
Utility
−310
INDUSTRY MATCH
812113
Nail salons
confidence high
NOT ON YOUR RESTRICTED LIST
Ready for underwriting
812113 · Nail salons
ON YOUR RESTRICTED LIST
Flagged
713210 · Casinos
01

One bank statement

No ISO application needed. Heron can read the industry off the statement and the merchant name alone.
02

A NAICS code, not a label

Every result carries the code, a confidence score, and the reasoning behind it.
03

Decline before you pay

Decline dead files up front rather than paying to process a deal you were never going to fund.
Everything between the submission and the offer
Purpose-built AI trained on more small business finance than anyone else sees — built for the people making real decisions on real businesses. One intake powers six products, all configured to your policies. Turn the next one on when you need it. No new system, no new login, no re-implementation.

ISO Application Scrubbing

Every sub read and classified on arrival, with the fields your kick-outs run on lifted straight off the form: state, time in business, revenue, entity type.

Industry Prediction

The NAICS code taken off the transactions rather than the application, and checked against your own restricted list.

Background Checks

SOS filings, TIN/EIN validation, court records and web presence, run on the owner and the business together, with the verdict decided by your policies rather than ours.

Fraud Detection

Doctored statements and coordinated patterns caught across applicants, not just on the file in front of you.

Cashflow Analytics

Bank statement analysis that reads real repayment capacity, with every position tracked from funded to paid off.

Credit Policy Decisioning

Your rules on every deal, the reason attached, and the outcome synced straight into your CRM.

Deals are won and lost in minutes.
Don’t waste another one.