Lender Matching
Send it to the lender who will fund it
Every deal checked against every lender’s credit box — tiers, states, industries, bank rules. Matches come back ranked by how likely each lender is to fund it.
Lender A
92%
Lender B
64%
Lender C
31%
Every wrong match costs you a deal
The merchant takes the first acceptable offer. A decline you could have predicted hands the deal to whoever guessed better.
40%
of submissions go to the wrong lender
30+ min
per deal, checking ten lenders by hand
2–3 days
lost to every decline
“
The biggest bottleneck in our business is not getting deals. It is matching them correctly and quickly to the right lenders.
The right deals to the right lenders
Heron matches every deal to each lender's credit box and your routing preferences, so the best-fit opportunities go to the right partners first.
Every match carries its reason. You can see why a lender fits before you send, and why one does not before you spend a submission on it.
Don’t damage your lender relationships
Heron checks the deal against every lender's box before it goes out. That protects the lender you rely on, the merchant waiting on an answer, and the team that packaged it.
Where it shows up
The lender
Reps prioritise the brokers whose files fit. Deals inside the box keep you at the front of the queue and in line for the better terms.
The merchant
They hear back sooner, and what they hear is an offer rather than a decline that puts them two days back on the clock.
You and your team
The half hour spent packaging a deal goes to one that can actually be written, and the relationships you built keep paying out.
Both funders and brokers run on Heron
Funders underwrite on Heron. Brokers submit on Heron. Your deal arrives complete, verified, and in the format the funder already trusts.
60K
submissions analyzed daily
15%
of US businesses seeking capital
Same day
a funder integration, reused by the next broker
Case study
Splash Advance gets deals to the right funding partners in minutes, not an hour
Watch the story
5–10
person offshore back office, sunset
1 day
to go live on Heron
<5 min
to get a deal out to the right funding partners, down from the hour it used to take.
“It’s been a whirlwind of a difference since working with Heron. We haven’t looked back. It’s been a game changer for us.”
Kevin Richardson
VP and Head of Business Development, Splash Advance