Automated Submissions

Submit deals without ever touching a portal
API, email or portal — Heron formats each submission the way that lender requires and sends it, using data already pulled off the ISO app and statements. Your team does nothing.

API

Sent

Email

Queued

Portal

Filled

Trusted by 200+ funders, brokers, and fintechs.
Powering underwriting for MCA, revenue-based financing, term loans, lines of credit, and SBA deals.
Don’t build integrations. Send the deal.
Every lender takes submissions its own way. A portal, an API, an inbox. Keeping up with that is engineering work, and it is not what a broker is for.
One deal, ten different forms
Every lender wants the same information in its own order, in its own portal, with its own fields and upload rules.
Retyping is where offers die
A transposed revenue figure or a missing statement page comes back as a decline, or as an offer you have to walk back.
The first clean file wins
Merchants comparison-shop within hours. The lender who sees a complete submission first is usually the one who writes the deal.

Rather than uploading decisions all day, my team can now focus on making sure the right applications get to the right lenders — and that we’re getting approvals back faster for our customers.

TFG Financial

Broker partner

Every lender, the way they want it
Set the channel once per lender. Heron formats and sends every submission the way that lender takes it.
All six go out at once. Every integration is reusable — once Heron supports a lender, the next broker submitting to them goes live the same day.
Both funders and brokers run on Heron
Funders underwrite on Heron. Brokers submit on Heron. Your deal arrives complete, verified, and in the format the funder already trusts.
60K

submissions analyzed daily

15%

of US businesses seeking capital

Same day

a funder integration, reused by the next broker

Heron saves a ton of time for our adjusters. These are highly analytical people, you want them using their brain for adjudication, not thinking about manually copying information.

Heron customer

We want this information on every deal...Heron is positioned at the top of our funnel because it's handling the most important data.

Heron customer

We're more consolidated and organised in the underwriting space now. And candidly — we're funding more deals.

Doug Christison
CEO

We used to be online at 10 p.m. and work until 1 a.m. just entering applications. With Heron, we're finally out from behind the keyboard — we're meeting partners, traveling, growing the business. That just wasn't possible before.

Matthew Sapnar
President and Co-Founder

An application comes in with bank statements. Nobody touches it. Heron automatically takes all that data, parses it, automatically sets up a contact record, an account record, and an opportunity in Salesforce. And then it automatically digitizes the statements.

Heron customer

We get an application emailed in, the statements go straight to Heron, and we do nothing else. Then the underwriter's got all the data they need to decide. It's the piece that kicks the whole process off...if you can't parse the bank info, you can't do anything else.

Heron customer

The OCR piece is obviously valuable, but everybody does that. What made us choose Heron was its ability to plug directly into our intake workflow, automate submission processing, and integrate deeply with our underwriting system.

Heron customer

Being able to automate bank statement scrubbing and structuring data allowed us to eliminate agents to about half of our total, and also to repurpose some agents in more verification roles, as opposed to doing this heavy manual lifting.

Heron customer

Heron is quite easily number one in importance for our tech stack...Realistically, you are not going to be able to put together an educated view of someone's account if you're only doing open banking-based underwriting.

Heron customer

By using Heron, I was able to eliminate our data processing function, which was 3 humans making $60-75K per year, that capped out at a total max output of 100 applications processed per day

Heron customer

With our growth, we would not have been able to handle the volume without Heron. I can triple my volume and not worry.

Heron customer

If we got a straight-through application... we could get a quote out the door in five minutes. Before, it was 24 hours.

Heron customer

With Heron, we went from 30% default ratio to 10.7%. That's ~$6 million per year saved in defaults for us.

Heron customer

If Heron goes down, our entire card approval decisioning system goes down.

Heron customer

That's what we like about Heron — they deliver a superior product. Faster, smarter, genuinely outstanding, and they blow their competition out the water.

Lawrence Pross
Founder, Managing Partner

Heron analyzes all of those historical records and evaluates fraud risk automatically within 5 seconds. Literally like 5 seconds.

Alay Mehta
Director of Operations

Heron saves a ton of time for our adjusters. These are highly analytical people, you want them using their brain for adjudication, not thinking about manually copying information.

Heron customer

We want this information on every deal...Heron is positioned at the top of our funnel because it's handling the most important data.

Heron customer

We're more consolidated and organised in the underwriting space now. And candidly — we're funding more deals.

Doug Christison
CEO

We used to be online at 10 p.m. and work until 1 a.m. just entering applications. With Heron, we're finally out from behind the keyboard — we're meeting partners, traveling, growing the business. That just wasn't possible before.

Matthew Sapnar
President and Co-Founder

An application comes in with bank statements. Nobody touches it. Heron automatically takes all that data, parses it, automatically sets up a contact record, an account record, and an opportunity in Salesforce. And then it automatically digitizes the statements.

Heron customer

We get an application emailed in, the statements go straight to Heron, and we do nothing else. Then the underwriter's got all the data they need to decide. It's the piece that kicks the whole process off...if you can't parse the bank info, you can't do anything else.

Heron customer

The OCR piece is obviously valuable, but everybody does that. What made us choose Heron was its ability to plug directly into our intake workflow, automate submission processing, and integrate deeply with our underwriting system.

Heron customer

Being able to automate bank statement scrubbing and structuring data allowed us to eliminate agents to about half of our total, and also to repurpose some agents in more verification roles, as opposed to doing this heavy manual lifting.

Heron customer

Heron is quite easily number one in importance for our tech stack...Realistically, you are not going to be able to put together an educated view of someone's account if you're only doing open banking-based underwriting.

Heron customer

By using Heron, I was able to eliminate our data processing function, which was 3 humans making $60-75K per year, that capped out at a total max output of 100 applications processed per day

Heron customer

With our growth, we would not have been able to handle the volume without Heron. I can triple my volume and not worry.

Heron customer

If we got a straight-through application... we could get a quote out the door in five minutes. Before, it was 24 hours.

Heron customer

With Heron, we went from 30% default ratio to 10.7%. That's ~$6 million per year saved in defaults for us.

Heron customer

If Heron goes down, our entire card approval decisioning system goes down.

Heron customer

That's what we like about Heron — they deliver a superior product. Faster, smarter, genuinely outstanding, and they blow their competition out the water.

Lawrence Pross
Founder, Managing Partner

Heron analyzes all of those historical records and evaluates fraud risk automatically within 5 seconds. Literally like 5 seconds.

Alay Mehta
Director of Operations

Deals are won and lost in minutes.
Don’t waste another one.