Send better offers.
Fund more deals.
Spend less time.

The real stories and impact behind the teams that run their underwriting on Heron

Featured ·
Funder

Good Funding Cuts Decision Time By 97% with Heron's Background Check Product

30%
quarter-over-quarter growth in on-balance-sheet originations
97%
faster decisions — median time to a decision fell from 472 minutes to 15
Good Funding

Trusted by 200+ funders, brokers, and fintechs.

Powering underwriting for MCA, revenue-based financing, term loans, lines of credit, and SBA deals.

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Funder

How Heron helped Vox Funding cut submission intake time by 85% and free 32+ people from data entry

Nobody sees more of small business finance

How leading teams are rethinking underwriting with Heron — their stories and the results they’re seeing.

60K
submissions analyzed daily
15%
of US businesses seeking capital
100+
document types
200+
funders, brokers and fintechs

Heron saves a ton of time for our adjusters. These are highly analytical people, you want them using their brain for adjudication, not thinking about manually copying information.

Heron customer

We want this information on every deal...Heron is positioned at the top of our funnel because it's handling the most important data.

Heron customer
Doug Christison, CEO, Olympus Lending

We're more consolidated and organised in the underwriting space now. And candidly — we're funding more deals.

Doug Christison
CEO
Matthew Sapnar, President and Co-Founder, One Team Capital

We used to be online at 10 p.m. and work until 1 a.m. just entering applications. With Heron, we're finally out from behind the keyboard — we're meeting partners, traveling, growing the business. That just wasn't possible before.

Matthew Sapnar
President and Co-Founder

An application comes in with bank statements. Nobody touches it. Heron automatically takes all that data, parses it, automatically sets up a contact record, an account record, and an opportunity in Salesforce. And then it automatically digitizes the statements.

Heron customer

We get an application emailed in, the statements go straight to Heron, and we do nothing else. Then the underwriter's got all the data they need to decide. It's the piece that kicks the whole process off...if you can't parse the bank info, you can't do anything else.

Heron customer

The OCR piece is obviously valuable, but everybody does that. What made us choose Heron was its ability to plug directly into our intake workflow, automate submission processing, and integrate deeply with our underwriting system.

Heron customer

Being able to automate bank statement scrubbing and structuring data allowed us to eliminate agents to about half of our total, and also to repurpose some agents in more verification roles, as opposed to doing this heavy manual lifting.

Heron customer

Heron is quite easily number one in importance for our tech stack...Realistically, you are not going to be able to put together an educated view of someone's account if you're only doing open banking-based underwriting.

Heron customer

By using Heron, I was able to eliminate our data processing function, which was 3 humans making $60-75K per year, that capped out at a total max output of 100 applications processed per day

Heron customer

With our growth, we would not have been able to handle the volume without Heron. I can triple my volume and not worry.

Heron customer

If we got a straight-through application... we could get a quote out the door in five minutes. Before, it was 24 hours.

Heron customer

With Heron, we went from 30% default ratio to 10.7%. That's ~$6 million per year saved in defaults for us.

Heron customer

If Heron goes down, our entire card approval decisioning system goes down.

Heron customer
Lawrence Pross, Founder and Managing Partner, Nexi

That's what we like about Heron — they deliver a superior product. Faster, smarter, genuinely outstanding, and they blow their competition out the water.

Lawrence Pross
Founder, Managing Partner

Heron analyzes all of those historical records and evaluates fraud risk automatically within 5 seconds. Literally like 5 seconds.

Alay Mehta
Director of Operations

Send Better Offers.
Fund More Deals. Spend Less Time.

Heron saves a ton of time for our adjusters. These are highly analytical people, you want them using their brain for adjudication, not thinking about manually copying information.

Heron customer

We want this information on every deal...Heron is positioned at the top of our funnel because it's handling the most important data.

Heron customer
Doug Christison, CEO, Olympus Lending

We're more consolidated and organised in the underwriting space now. And candidly — we're funding more deals.

Doug Christison
CEO
Matthew Sapnar, President and Co-Founder, One Team Capital

We used to be online at 10 p.m. and work until 1 a.m. just entering applications. With Heron, we're finally out from behind the keyboard — we're meeting partners, traveling, growing the business. That just wasn't possible before.

Matthew Sapnar
President and Co-Founder

An application comes in with bank statements. Nobody touches it. Heron automatically takes all that data, parses it, automatically sets up a contact record, an account record, and an opportunity in Salesforce. And then it automatically digitizes the statements.

Heron customer

We get an application emailed in, the statements go straight to Heron, and we do nothing else. Then the underwriter's got all the data they need to decide. It's the piece that kicks the whole process off...if you can't parse the bank info, you can't do anything else.

Heron customer

The OCR piece is obviously valuable, but everybody does that. What made us choose Heron was its ability to plug directly into our intake workflow, automate submission processing, and integrate deeply with our underwriting system.

Heron customer

Being able to automate bank statement scrubbing and structuring data allowed us to eliminate agents to about half of our total, and also to repurpose some agents in more verification roles, as opposed to doing this heavy manual lifting.

Heron customer

Heron is quite easily number one in importance for our tech stack...Realistically, you are not going to be able to put together an educated view of someone's account if you're only doing open banking-based underwriting.

Heron customer

By using Heron, I was able to eliminate our data processing function, which was 3 humans making $60-75K per year, that capped out at a total max output of 100 applications processed per day

Heron customer

With our growth, we would not have been able to handle the volume without Heron. I can triple my volume and not worry.

Heron customer

If we got a straight-through application... we could get a quote out the door in five minutes. Before, it was 24 hours.

Heron customer

With Heron, we went from 30% default ratio to 10.7%. That's ~$6 million per year saved in defaults for us.

Heron customer

If Heron goes down, our entire card approval decisioning system goes down.

Heron customer
Lawrence Pross, Founder and Managing Partner, Nexi

That's what we like about Heron — they deliver a superior product. Faster, smarter, genuinely outstanding, and they blow their competition out the water.

Lawrence Pross
Founder, Managing Partner

Heron analyzes all of those historical records and evaluates fraud risk automatically within 5 seconds. Literally like 5 seconds.

Alay Mehta
Director of Operations
Small business owner smiling while planing a wooden plank in his workshop

We’re on a mission to eliminate the underwriting tax on American small businesses

The standards and systems that make underwriting simple for consumers and big businesses don’t exist for small businesses. That’s why small business financial products are expensive. Heron is changing that.

Deals are won and lost in minutes. Don’t waste another one.