Heron Data | Automate document workflows

What we do
Email to CRM
Manually typing data into business systems is time-intensive and costly. We accept documents in the medium you receive them (email, API, etc.), classify them for you, read them, and write the input to the destination of your choice (CRM, LOS, PAS, etc.)
What we do
Classify files
Say goodbye to humans having to label files and let us tag your documents with classes that map to your downstream requirements. Heron’s ML models classify files into 50+ supported file classes. Multi-page documents are intelligently split into sub-files
What we do
Parse documents
Your document is our problem. We support 50+ document types including application forms, drivers licenses, bank statements, and tax returns with 98%+ accuracy. The parsed output is validated for completeness and categorised where necessary so we can write the variables you need (e.g. revenue, positions, DSCR) directly to your CRM
What we do
Trigger workflows
We run your guidelines against the submission, executing a waterfall of checks, and take next steps. This ranges from asking the broker for the missing month and moving a new case into the right stage of your CRM for the team to pick up
What we do
Financial analysis
We develop a complete picture of a company’s financial performance based on their transaction data, including their debt position, profitability, and affordability
What we do
Scale your output
Analyze more lending opportunities, faster with our dashboard. Zoom in on the companies within your portfolio and filter out the rejections

Who we help

Use Cases

Our mission is to automate your document workflows. The majority of our customers are Financial Institutions (Small Business Lenders and Commercial Insurance) but we also work with Lawyers, Fintechs, and a variety of other customers. We can read, extract, enrich, and summarise the data for over 50 document types to automate your workflows so whatever your problem, we’d love to chat!

Merchant Cash Advance

We help MCA Funders get from application to decision in < 5 minutes with merchant application & bank statement parsing and scrubbing
Commercial Insurance

We help MGAs and Carriers get from application to quote in minutes not hours, with automated data entry, document processing and driving a file to completeness
Revenue Based Financing

We help revenue-based financiers provide non-dilutive working capital to e-commerce or SaaS businesses
Traditional Lenders

We also work with traditional providers of long-term, secured credit products such as Equipment Financing, SBA loans etc.

How we help

Application to decision in minutes

Ingest ISO submissions for Funders

Heron parses ISO email packets and classifies the attachments in your CRM, kicks out deals that don’t meet your credit box, and auto-replies to brokers

Ingest ISO submissions

Parse PDF bank statements

We can automatically parse 90% of PDF bank statements with 99% accuracy, without any delays from having a human-in-the-loop

Parse PDF Bank Statements

Summarize bank statements

We clearly break down monthly revenue, withdrawals, MCA debits and fess on a monthly basis

Bank Statement Summary

Integrate directly to Plaid

Connect your customers’ accounts directly to Heron to get an automated feed of transactions on an ongoing basis

Direct Plaid Integration

Automate submissions intake for MGAs & Carriers

Heron ingests email submissions from brokers, processes attached documents e.g. Loan Loss Runs, Acord forms and automates your clearance process

Submissions intake for commercial lines

Data entry from inspection reports

Validate insurance inspection reports match your required criteria and write the output to your PAS

Automate new opportunity creation

Create a new deal with the relevant datapoints in your CRM each time one comes in

Don’t just take it from us!

“Heron is best-in-class at making sense of bank data. Building the tech ourselves instead of partnering with Heron would have been like hosting our own servers rather than using a Cloud provider. As soon as we tested the product, we knew it was a no brainer.”

Satwik Seshasai Chief Technology Officer, ClearCo
“Working with Heron has been a hugely successful partnership for us at Torpago. We’ve been able to process applications more efficiently, reducing underwriting turnaround time by 96%, and improved our cash coverage ratio for customers by up to 10x.”

Brendan Coons Director of Risk, Torpago
“Processing new applications is so much faster now, meaning that we are not only able to offer a much better customer experience with quick decisions, but also enable us to simplify the underwriting process and approve more applications.”

Brad Shaw Head of Risk & Business Intelligence, Outfund
“I could go as far as saying that we almost wouldn’t be able to properly underwrite without Heron, or at the very least not do it in an effective manner. We would need to build a transactions tagging and aggregator tool, which would take us months and require us to hire data scientists, credit experts and developers.”

Matteo Majnoni Product Manager, Juni
”Heron has eliminated the data entry phase of our underwriting process. We now have a clear picture of revenue, positions, and the legitimacy of the file within minutes of the submission email. This enables us to quickly say ‘no’ to applications we don’t want to fund and make faster and larger high-conviction offers to those we do”

Valeria Bisenti Managing Director of Family Business Funding