THE PRICING STANDARD

Price every deal.
Trust every number.

We built the MCA pricing calculator with Steven Hunter, a veteran consultant who knows working capital underwriting better than most — so you read a merchant's real cash flow, map every position, and price with confidence. Free.

Built with a 20+ year underwriting veteran · Powered by Heron
Heron MCA Pricing Calculator.xlsx Deal #4471 · 6 mo
AB
1BusinessABC Hospitality
2Funding amount$150,000
3Net monthly revenue$276,124
4Avg. daily balance$41,200
5NSFs / neg days3 · 1.2%
6Existing positions2 open
7Current retrieval %3.9%
8Buy rate1.26
9Commission10 pts
10Term126 days
11Factor rate1.32x
12✓ CLEARED PRE-QUAL · READY TO PRICE
Pre-Qual Calculator Offer
Steven Hunter
Steven Hunter
CEO & Founder, Hunter Consulting
View profile on LinkedIn ↗
“This is the model I wish every desk had — it standardizes how you read a merchant's real revenue and exposure before you price a single dollar.”
  • CEO & Founder of Hunter Consulting
  • Builds financial models for dozens of MCA funders
  • Former COO of Merit Business Funding
HOW IT WORKS

Read the cash flow. Map the risk. Price the deal.

Drop in the numbers from a merchant's statements and the calculator runs the underwriting math. Five tabs, one defensible price. Here's the 90-second walkthrough.

01 / PRE-QUALIFY

Screen out the no's

Run the disqualifier checklist — DataMerch, FICO, NSFs, position load, time in business — before you spend a minute pricing.

02 / ANALYZE

Read the real revenue

Roll up to 3 bank accounts, strip non-sales and transfers from deposits, and surface average, total, and minimum monthly revenue.

03 / MAP EXPOSURE

See every position

Log each existing position with remit amount and frequency — the sheet computes total retrieval % against revenue automatically.

04 / PRICE

Generate the offer

One consistent, defensible offer your whole team can stand behind — straight out of the built-in offer template.

GET YOUR COPY

Download the MCA Pricing Calculator

It's free. Book a 20-minute walkthrough and we'll send you the full model — built with Steven Hunter — plus show you how funders pair it with Heron to price more deals.

Book a demo to unlock the download
Pre-qual checklist Multi-bank roll-up Positions & retrieval % Offer template
No engineers, no setup · works in Excel & Google Sheets
THE CALCULATOR × HERON

On its own, you fill it in. Paired with Heron, it fills itself in.

The calculator standardizes how you price. Heron removes the slowest part — the manual data entry. It reads the application, the bank statements, and the submission email, then populates every field automatically. No re-keying, no offshore scrub team, no bottleneck when volume spikes.

01

Submissions arrive any way

Forward an email, bulk upload, or pipe in via API — ISO applications, bank statements, voided checks, and 50+ more document types.

02

Heron scrubs & enriches

True revenue, non-sales, NSFs, negative days, and existing positions — extracted, categorized, and verified in seconds at 98% accuracy.

03

The calculator auto-populates

Every cell you used to key in by hand fills itself — straight into your pricing model and your CRM. Decision-ready in minutes, not hours.

The payoff
Clear far more volume with the same team —
and never re-key a bank statement again.
1 · Submission in
ISO app Bank stmts ×2 Voided check
Heron scrubs & enriches
Pricing Calculatorauto-filling
1Net monthly revenue$276,124
2Non-sales % of deposits10.7%
3NSFs / neg days3 · 1.2%
4Existing positions2 · retrieval 3.9%
5Factor rate1.32x
Routes by your rules
ABC Hospitality
1st position · under 16% retrieval cap
Route → PRICE @ 1.32x
Over-leveraged or failed pre-qual → auto-request docs / decline
START HERE

Get the calculator. Then let it fill itself in.

Book a 20-minute demo — we'll hand over the free pricing model and show you how Heron turns your submissions into a priced deal automatically.

Book your demo
WHY HERON

Grow the book without bloating the team

The calculator is the front end. Heron is the platform behind it — automatically scrubbing bank statements, enriching and categorizing every transaction, and syncing decision-ready data into your CRM. Trusted by 200+ funders and brokers.

200+

funders & brokers trust Heron

98%

less time from submission to pricing decision

10k+

hours of manual data entry saved across customers each week

50+

document types scrubbed & enriched off the shelf

We're more consolidated and organised in the underwriting space now. And candidly — we're funding more deals.
Doug Christison CEO, Olympus Lending
Two weeks after turning on Heron, our 25-person offshore data entry team went to zero — we moved people into underwriting instead.
Brian Mullins CTO, VOX Funding